The Role of Public Relations in Enhancing Civic Engagement: A Study of Kafin Hausa LGA, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Civic engagement is essential for fostering democratic governance, as it encourages citizens to participate in decision-making processes and hold leaders accountable. In Kafin Hausa LGA, public relations (PR) serves as a critical tool for enhancing civic engagement by promoting transparency, educating citizens, and facilitating dialogue between the government and the public. Effective PR campaigns utilize platforms such as town hall meetings, radio programs, and social media to disseminate information, address community concerns, and mobilize public participation (Abdullahi & Usman, 2024). By bridging communication gaps, PR strengthens the relationship between the government and its citizens, fostering trust and collaboration.
1.2 Statement of the Problem
Despite efforts to promote civic engagement in Kafin Hausa LGA, many residents remain uninformed about their civic rights and responsibilities. Limited communication channels and distrust in government initiatives contribute to low levels of participation. This study examines how PR strategies can address these issues, enhancing civic engagement in the region.
1.3 Objectives of the Study
- To evaluate the role of PR in promoting civic engagement in Kafin Hausa LGA.
- To assess the effectiveness of PR campaigns in educating citizens about their civic rights.
- To identify barriers to effective PR in enhancing civic participation.
1.4 Research Questions
- How does PR promote civic engagement in Kafin Hausa LGA?
- What PR strategies are effective in educating citizens about civic responsibilities?
- What challenges limit the success of PR campaigns in fostering civic engagement?
1.5 Research Hypotheses
- H0: PR does not significantly enhance civic engagement in Kafin Hausa LGA.
- H1: Effective PR campaigns increase citizen participation in governance.
- H2: Addressing communication challenges improves civic engagement through PR.
1.6 Significance of the Study
The study provides insights into the role of PR in fostering civic engagement, offering recommendations for policymakers, PR practitioners, and community leaders. Its findings aim to strengthen democratic governance and public participation in Kafin Hausa LGA.
1.7 Scope and Limitations of the Study
The study focuses on PR’s role in civic engagement within Kafin Hausa LGA, excluding broader governance issues or other LGAs.
1.8 Operational Definition of Terms
- Public Relations (PR): Communication strategies aimed at fostering public awareness and engagement.
- Civic Engagement: Active participation by citizens in political and community activities.
- Transparency: Openness in communication and decision-making processes.
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